Yale Security is on the Telly
For years I have been harping on with the MLA ‘Master Locksmith Association’ about the power of TV advertising, I remember back a few years ago on the MLA forums mentioning, what would be a great idea with all that cash the MLA has stored would be to use some and promote the MLA’s members on the TV.
Alas, it never happened, but however, I was surprised to see that Yale Security are going to launch a TV Ad Campaign starting on the 15th October with ITV Meridian. The first ad is going to be launched just after Coronation Street. It is implied that 1.7 million viewers will get the chance over the 4 week term of the advertising to see the Ad.
Yale Security, are investing heavily in there new range of Keypad control locks for domestic front doors, they also have a new range of electronic combination locks for UPVC doors.
Yale, are even pushing the boundary even further by having Road Shows and shopping precent shows displaying their range of electronic key pad locks on doors.
The Blue Water shopping centre in Kent will be host to the Yale Roadshow for two weeks in October and will allow potential customers the ability to see, use and play with their new keyless technology.
I don’t doubt that Yale are on the right path in respect to marketing themselves, and with the Assa Abloy group behind them they can at least afford to try it out. I wonder how they are going to get around the issue with BS3621 security for their locks. If you have to fit a dead lock and lock it with a key then it somewhat defeats the whole object of keyless access and exit!
Perhaps a little sceptical on the future of having a digital keypad in full view on the front of you door, where, when you are punching in your number, would this be a recipe for someone watching what numbers your are pressing!
The likes of combination locks have been out for years, with big manufactures, like Kabba-Unican, Codelock, etc. used a lot for passive security applications. yet you do not see them on front doors, which to be honest can be used no problem at all. I still think a key of some sorts is better, even if this may be a fob. but where is Locca Security now after Era bought the brand and concept. Hmmm, I am going to sit back and watch on how this works out with bated breath……
I have yet to review the new Yale Electronic Keypad and perhaps in the next week or so we should take one out of the box and have a good old nose on how good this product actually works and feels.
In the mean time to all in the ITV Meridian area for Telly stayed tuned for the 15th October, I am sure it will be displayed on You Tube sometime or even on Yale’s website either way I need to see it.
I take my hat off to Yale and wish them all the best with their ad campaign.
Head of the Tech Department
TRUST Security - Trust LocksOnline